Miele’s company motto is “forever better”. Without any of the puns so popular today, the message is clear: We aim to become “forever better” ourselves, and intend to be better than all the others. Miele is a family company – even though the workforce numbers over 15,000 including more than 10,000 in Germany. A company with its own sales subsidiaries in 37 countries and also represented by importers throughout the world, with a turnover of €2.54 bn. Since its foundation in 1899, the company has belonged to the Miele and Zinkann families – today each in their fourth generation. Most production takes place in eight plants in Germany, with one plant each in Austria, the Czech Republic and China.